September 2024 Brand Reputation Rankings for Independent Insurance Agencies: INKA Financial Service Takes the Top Spot
In September 2024, the Korea Corporate Reputation Research Institute announced the brand reputation rankings for independent insurance agencies (GA) in South Korea based on big data analysis. In September 2024, the Korea Corporate Reputation Research Institute announced the brand reputation rankings for independent insurance agencies (GA) in South Korea based on big data analysis. INKA Financial Service secured the top position, followed by Prime Asset and Goodrich in second and third places, respectively. This blog will explore the changes in rankings and the detailed analysis results of these GA brands. From August 12 to September 12, 2024, the Korea Corporate Reputation Research Institute collected and analyzed a total of 6,025,551 pieces of big data related to 15 insurance agency brands to calculate the brand reputation index. This index considers various factors such as consumer participation and communication, media presence, community engagement, and social contribution indicato...