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In August 2024, the number of marriages in South Korea increased by 20%,  In August 2024, the number of marriages in South Korea increased by 20%, marking the highest growth rate on record. Simultaneously, the number of births also rose by 6%, showing an upward trend for the second consecutive month. Positive perceptions about marriage and childbirth are expanding, particularly among the younger MZ generation, aided by various government support policies. This blog explores the background and outlook of these changes. South Korea, facing a severe low birthrate crisis, has recently seen an increase in both marriage and birth rates, drawing significant attention. According to the Korean Statistical Information Service, the number of marriages in August 2024 rose by 20% compared to the previous year, with 17,527 marriages recorded. This marks the highest growth rate ever for the month of August. The number of births also increased for the second consecutive month, with 20,098 babies b...

A recent survey conducted by Appity sheds light on the evolving online shopping habits of South Korea’s MZ generation A recent survey conducted by Appity sheds light on the evolving online shopping habits of South Korea’s MZ generation (those born between the 1980s and 2000s). The survey, carried out from August 2 to August 8, 2024, reveals significant insights into how often this demographic shops online, their preferences, and the issues they face. The results highlight the increasing prevalence of online shopping, the rise of international purchases, and the challenges of ensuring consumer protection in this growing market. In the modern era, online shopping has become an integral part of daily life, offering unparalleled convenience. However, recent delays in payment settlements on major social commerce platforms like TMON and WEMAKEPRICE have exposed vulnerabilities in the online shopping ecosystem. As we delve into MZ generation’s shopping behaviors and opinions, the complexity o...