What Is the Dual Pricing System? The Battle with Delivery App Fees
Recently, the demand for food delivery has decreased, leading many franchise businesses to adopt a 'dual pricing system.' Recently, the demand for food delivery has decreased, leading many franchise businesses to adopt a 'dual pricing system.' This system sets different prices for delivery and in-store dining to cope with delivery app fees. This article explores the background and current situation regarding the dual pricing system. What is the Dual Pricing System? The dual pricing system involves charging higher prices for food delivery compared to dining in-store. Franchises such as 'Frank Burger,' 'KFC Korea,' and 'Popeyes' have recently implemented this system. Frank Burger, for instance, increases the delivery price by 200 to 700 won compared to in-store prices. KFC Korea applies a 300 won price difference for individual burgers and 100 won for chicken and side items, leading to up to 800 won in price differences. Popeyes has set delivery pr...