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K-snacks have been making significant strides in the global market Recently, K-snacks have been making significant strides in the global market, with particular attention drawn to Orion's potato snack ‘O!Gamja,’ which has achieved over 200 billion won in sales in China. This article explores Orion and Lotte Wellfood’s strategies and achievements in the international market, highlighting how K-snacks are establishing themselves as global favorites. K-snacks have been making waves in the global snack market, with notable success stories emerging from China. Orion’s potato snack, ‘O!Gamja,’ has become hugely popular in China, generating sales of 217 billion won last year alone. To meet the growing demand, Orion has invested in a new production facility for potato flakes at its Shenyang factory. The success of ‘O!Gamja’ can be attributed to its adaptation to Chinese tastes with various flavor innovations and its popularity even in smaller cities and areas with fewer Korean expatriates....