Incar Financial Services Tops August 2024 GA Brand Reputation Rankings

Incar Financial Services claimed the top spot

The brand reputation rankings for independent insurance agencies (GAs) in August 2024 have been announced. According to the Korea Corporate Reputation Research Institute, Incar Financial Services claimed the top spot, followed by Goodrich in second place and Prime Asset in third. This ranking is based on a comprehensive analysis of big data, including consumer participation, communication, media exposure, community engagement, and social contribution indicators.

In August 2024, Incar Financial Services distinguished itself by securing the first place in the brand reputation rankings for independent insurance agencies (GAs), as released by the Korea Corporate Reputation Research Institute. The study analyzed data from 5,887,940 sources across 15 insurance agency brands, collected between July 13 and August 13.

The brand reputation index was calculated based on various metrics, including consumer participation, communication, media exposure, community activities, and social contributions. Incar Financial Services recorded a total brand reputation index of 1,257,220, with a participation index of 629,416, a media index of 177,976, a communication index of 232,947, a community index of 177,875, and a social contribution index of 39,006. Although this represents a 7.01% decrease compared to July, Incar Financial Services still outperformed its competitors.

Goodrich secured second place with a total brand reputation index of 759,148, marking an 11.28% decrease from the previous month. Goodrich's scores included a participation index of 407,599, a media index of 103,592, a communication index of 149,654, a community index of 68,167, and a social contribution index of 30,137. On the other hand, Prime Asset saw a significant rise of 13.45%, achieving a brand reputation index of 717,915 and ranking third. This increase is attributed to Prime Asset's active community engagement and media presence.

GAs are independent agencies that sell products from various insurance companies without being tied to any specific one. They first emerged in the early 2000s, and after the 2008 global financial crisis, many exclusive agents from insurance companies shifted to the GA industry, establishing it as a major insurance sales channel. As a result, brand reputation within the GA industry has become increasingly important each year.

Incar Financial Services' top ranking in the August 2024 independent insurance agency (GA) brand reputation survey reaffirms its strong position in the GA industry. Brand reputation is not just a reflection of consumer perception but also an important indicator of a company's social responsibility and sustainability. It is hoped that GA industry brands will continue to strengthen their communication with consumers and maintain positive brand values as they grow.